social media

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Social Media & The NBA

Tariq Ahmad gave a presentation entitled “Social Media & The NBA: Where It’s @” at this year’s SXSW. Below is his summary and the presentation itself.  —  —  –  Intro Social media is a relatively new entity, in which significant research has not yet been conducted. In turn, there has been substantial research conducted on the National Basketball Association [...]

Cleveland Indians Announce “All-Encompassing Social Media Strategy for the 2011 Season”

Cleveland Indians Announce “All-Encompassing Social Media Strategy for the 2011 Season”

Last year around this time, we highlighted and praised the Cleveland Indians’ unveiling of the Tribe Social Media Deck. Today, the team took the concept a step forward announcing what they call “an all-encompassing social media strategy for the 2011 season, which will be the first of its kind in Major League Baseball, ” and “a [...]

Bill Walton on Social Media (Among Other Things)

Last week just prior to St. Patrick’s Day and the onset of the NCAA Tournament, Bill Walton was promoting drinking Guinness, following your dreams, and taking a day off from work to enjoy the festivities. As a former analyst and sometimes media member, we asked Bill his thoughts on social media. Off camera, he credited social media, [...]

The U to Host First Ever “Social Media Day” on Friday

The U to Host First Ever “Social Media Day” on Friday

If this keeps up, athletic departments will become irrelevant. Maybe not, but I am somewhat surprised no one’s attempted this before. From a press release today: Miami will be the first college athletics department to `shutdown’ its official website for a full business day and communicate solely through social media platforms Facebook, Twitter, UStream, YouTube and an unprecedented [...]

Golden State Warriors Host First “Tweedia Day”

Golden State Warriors Host First “Tweedia Day”

From Catalyst: Kyle Stack at SLAM Magazine profiles an excellent piece on the Golden State Warriors’ hosting of the first ever “Tweedia Day” – an extension of traditional media days held by teams to online journalists: Originally the idea of the Warriors’ lead PR directors, Raymond Ridder and Dan Martinez, Tweedia Day was intended to provide full media access [...]

@NickMangold on Twitter & Dealing with @NFL’s Social Media Policies

We caught up this morning with Jets All-Pro Center Nick Mangold, who was spending his off-day hyping a joint promotion between MasterCard and Jet Blue Airlines. Among the questions we asked were ones about his personal use of Twitter. Want to get a reaction from him online? Make him laugh. You can see the full interview here.

Mike Germano talks Social Media and Sports Marketing with Capture Your Flag

Expanding on some of the ideas he discussed during the The Future of Sports Media: What Today’s Technology & Innovations Mean for Tomorrow’s Fan panel at #BWB3, two-time Blogs with Balls panelist Mike Germano sits down with Capture Your Flag’s Erik Michielsen to talk about sports marketing and social media: Mike is playing a huge role [...]

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