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espnW
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A Yankee In Wrigleyville: BwB Alumni Spain & Rykoff Team Up on the North Side
Check out their adventure during the inter-league series over at espnW: A Yankee In Wrigleyville.
espnW Launches with a Pair of Familiar Faces
Congratulations to BwB alumni Sarah Spain and Amanda Rykoff who were announced as contributers to ESPN’s latest online venture when the 4-Letter launched its anticipated espnW platform today. From the site: We are excited to bring together some of the best and brightest writers in the business, all of whom are true sports fans at heart. Through [...]
Selling Women’s Sports
Check out this post from colleague Megan Hueter, cofounder of WomenTalkSports.com, and a passionate advocate for women’s sports online. She casts opinion on a recent SportsBusiness Journal article about “selling women’s sports.” Megan believes the answer lies in building and activating a community, which currently isn’t organized on a big level in the women’s sports world. [...]
espnW: A brand for female athletes
While we’ve always promoted BwB as being “gender-blind,” we recognize that different audiences have different voices and preferences. This past week, the announcement that ESPN was launching a female-focused platform was met with much debate in the online sports community. To our surprise, much of the response took a negative tone, seemed misinformed, and was [...]