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BWB4 Host Bloomberg Sports Releases Decision Maker
Chris Russo
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Amar’e and Big Lead Sports Enter Into Strategic Relationship
Today, Big Lead Sports announced the addition of New York Knick superstar Amar’e Stoudemire to its stable of talent. Said Chris Russo, CEO of Big Lead Sports (and BWB1 panelist): “Amar’e Stoudemire is one of the most socially conscious and business savvy figures in sports today. We are very pleased to collaborate with Amar’e on creative digital [...]
A Case Study on Sports Bloggers: Can You Count, Suckers?
Over the past few months, we’ve followed Fantasy Sports Venture transformation beginning with its purchase of The Big Lead for “low six figures” to recent news of there-branding of its consumer-facing side to “Big Lead Sports.” This month Inc. Magazine featured FSV/BLS as a case study on branding titled: Could a New Name Fix a Company? [...]
Media Bistro: The Big Lead Gets Bigger
BwB alumni Chris Russo and Jason McIntyre made news earlier this year when the The New York Times reported that Russo’s Fantasy Sports Ventures acquired McIntyre’s The Big Lead (a “cleaner version of Deadspin”) for “a figure in the low seven figures.” The duo and their respective outlets are again in the news this week. From MediaBisto.com: [...]