Unlike conferences of similar ilk, BWB is a social and professional networking avenue and discussion for like-minded/sports-focused bloggers, publishers, podcasters, advertisers and merchandisers.
The tentative agenda & themes include:

Optimizing Social Networks
Ads & Monetization
Joining Sports Blog Networks
Garnering Earned Media
Creating Viral Content
Print Publishing
MSM Blogging
Video & Audio Podcasting
and More!

Each topic will feature a panel of individuals who have excelled in each given area to offer tips and best practices and [...]