Todd Lippincott is writer for WhoDey Revolution (WDR), a DC based LLC that manages www.whodeyrevolution.com, a website devoted to writing about the Cincinnati Bengals with an emphasis on highlighting the shortcomings of the team’s current management. Within 8 months of its launch in February of 2008 WhoDey Revolution (WDR) became the 4th ranked NFL blog in the country and most widely read independent blog on the internet dedicated to the Cincinnati Bengals, according to ballhype.com.
WDR’s coverage of the Bengals and actions to rally disenfranchised Bengals fans has received extensive local and national coverage. In October 2008, WDR launched “Project Mayhem” with two goals: to disrupt the natural order of Mike Brown’s Bengals and to reduce Mike Brown’s profit.
Two Project Mayhem tasks received the most coverage.
- The purchase of four billboards around Cincinnati that read: “Dear Bengals, Hire a General Manager. Love, Your Fans. www.whodeyrevolution.com”
- Working with hundreds of Bengals fans to bring 1,000 urinal cakes into Paul Brown Stadium and deposit them in toilets during the Week 15 game against the Redskins. The urinal cakes read “98-186-1. Get Pissed. www.whodeyrevolution.com” 98-186-1 is the all time record of the Bengals with Mike Brown as the owner, the worst record among all teams in all four major sports.
Other Project Mayhem tasks have included a boycott of season tickets, merchandise and concessions, flooding the “Jerk Line” at Paul Brown Stadium (designed to report unruly fans to stadium security) with complaints about owner Mike Brown, 50 extra large signs brought to Indianapolis contrasting the ownership styles of Jim Irsay and Mike Brown and a letter writing campaign to NFL Commissioner Roger Goodell.
Media coverage of WDR includes:
- Print – Cincinnati Enquirer published a front page sports section story on WDR and founder Andrew Simon. Enquirer columnist Paul Daugherty and staff writer Kimball Perry have also covered WDR’s efforts for the paper.
- TV – stories about WDR have appeared on ESPN, Fox Sports, NFL Network, Fox, NBC Football Night in America, WLWT (NBC) and WCPO (CBS).
- Online – WDR has been mentioned, linked or commented upon by leading outlets such as Deadspin, ESPN.com, SI.com, the LA Times, the New York Times, Yahoo!, ProFootballTalk, Big Lead, With Leather, Kissing Suzy Kolber, Hugging Harold Reynolds, FanIQ, 700 Level, the Washington Examiner, the Washington Post, AOL Fanhouse, the AP and the blogs for 1530AM-HOMER hosts Lance McAlister, Mo Egger and C. Trent Rosencrans.
- Radio – WDR writers frequently receive interviews on Cincinnati’s biggest sports talk radio stations, 1530HOMER-AM and 700WLW – AM, and have also appeared on stations in Louisville, New York City and Philadelphia.
Some major local sports personalities have said or written the following about WDR:
“My favorite Bengals site…a must read for all Bengals fans….If you’re not already reading them on a daily basis, you should…. No site captures the frustration of being a Bengals fan better than this.” – Mo Egger, 1530HOMER – AM
“The best Bengals blog out there…consistently great.” – C. Trent Rosencrans, theLotD.com
“I can’t recommend highly enough the site Who Dey Revolution.”– Paul Daugherty, Cincinnati Enquirer, 700WLW – AM
“If you haven’t seen WhoDeyRevolution.com, go there. Right now.” – Lance McAlister, 1530HOMER-AM