Pete Vlastelica Bio

Pete Vlastelica is the CEO of Yardbarker. He co-founded the company in 2006, and remains responsible for establishing and continuously evaluating the company’s overall strategic direction. As CEO, he works especially closely with the sales, business development, marketing, and content teams. He is obsessed with balancing inventory growth and revenue maximization; fostering a work culture that makes the company’s employees love their jobs; and helping celebrity athletes become great bloggers.

Prior to founding Yardbarker, Pete managed Business Development at the Walt Disney Internet Group in London, where he was responsible for negotiating large content licensing deals with European ISPs. He also ran Business Development at Plumb Design, an award-winning boutique interactive marketing and design agency in New York City, with clients including Sony and Universal Music.

Pete has an MBA from the Haas School of Business at UC Berkeley and a BA in Public Policy from Stanford.

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