Patrick Wixted is currently a Brand Manager for the social media agency New Media Strategies with a focus on sports and gaming. He is a former PR Director with the Washington Redskins, spearheading the team’s communications efforts. During his two-plus years at NMS, Patrick’s client roster includes properties related to the NFL, NBA, MLS, ESPN, Turner Sports and sports video games. He has a unique perspective on the topic of access because he has experience with both sides, from the team/league aspect and now the blogosphere side. He was at the Redskins at a time where the shift to access for bloggers was just beginning and now with NMS he is traversing the landscape that many brands are still trying to figure out, helping clients achieve their goals through new/social media platforms.