Blogs with Balls invaded South by Southwest in March 2011.

In brief, the purpose and focus of the panel is to showcase across digital genres how sports bloggers have emerged as some of the most important media influencers, connecting directly with one of the most coveted audience demographics filled with young, passionate adults. It aims to address (among other things) how this democratization has disrupted the existing models for big sports leagues, teams, players, coaches and media outlets and what other industries can learn from the creative and technical innovators in sports media today.

The group we pulled together is a mix of new and old faces from the growing Blogs with Balls family; and a balance of representatives from new and old media.

Without further ado…

AJ Daulerio | Editor,

( | twitter)

When he took the reins of the number one sports blog in the world, AJ implemented a vision of sports blogging/reporting that is redefining what it means to be a sportswriter. AJ is bringing a new focus on original reporting and breaking news – the blantant turf of ESPN,, and major daily newspapers – and doing it with huge success. From Brett Favre’s recent text messages to developing a dedicated community that supports the site, AJ has taken Deadspin from “biggest sports blog” to “must read sports” by sports fans and media alike. AJ has demonstrated over and over that he is not out to win a popularity contest. Deadspin represents a genuine community that is co-created by the community. AJ has written for all kinds of media (prior to joining Deadspin full-time, he was a staff writer for Philadelphia Magazine. He’s also written for Maxim, Penthouse,, Vice Magazine, The Huffington Post, and The New York Times).

Spencer Hall | Editor & Writer, SB Nation

(SB Nation | EDSBS | twitter)

Spencer Hall has been a fixture at Blogs with Balls events because he pulls no punches, is extremely funny, and has been a pioneer of what it means to be a sports blogger and writer. He is a prolific writer, and his knowledge of college football is second to none. Spencer’s success led him from writing his own site to being a major contributor and editor of SB Nation – the network of sites founded by Markos Moulatsas in 2003 and helmed by Jim Bankoff that is changing the face of sports blogging every day. He has a Master’s Degree in International Affairs, taught ESL in Taiwan, and between 2001 and 2007 worked for two different agencies that supported refugees. His work with SB Nation brings the perspective of what networks of sports blogs have done to lift up great writers and provide an organized approach to content creation and dissemination.

Darren Rovell | Sports Business Reporter, CNBC

(twitter | website)

Rovell’s career exists in the sweetspot of the changing sports media landscape. As the business of sports relies more and more on fan connection, his perspectives and reporting are more relevant than ever. Respected by sports bloggers and traditional media alike, Rovell enjoys a credibility in both worlds and uses that to highlight overlooked angles to popular and breaking news. Rovell brings a unique perspective to the panel, as he operates in a world of beat reporting, blogging, and working for a major network outlet.

Jemele Hill | Sports Reporter, ESPN

(twitter | website)

Jemele Hill is an award winning journalist who spent over a decade working as a sports reporter and columnist with (Raleigh) News & Observer, Detroit Free Press and Orlando Sentinel. In 2006 she was hired by ESPN, and has since established herself as one of the network’s most provocative and popular personalities, both as a writer of a twice-weekly column for, and as a regular contributor to ESPN’s “1st and Ten,” “Jim Rome Is Burning,” and “Around The Horn.”

Moderated by: Dan Shanoff | Founder,

(twitter | website)

Dan Shanoff is the founder of Quickish Media (, a real-time news and discovery service that helps people keep up quickly with the big things that are happening. He was the creator and producer of the “Daily Quickie,” a popular feature published daily on for nearly four years. He has worked in online media for 15 years, including content roles at Real Fans Sports Network (acquired by AOL), Starwave (acquired by Disney), Sports Illustrated and the National Football League. Most recently, he was VP of Content for Associated Content, acquired last summer by Yahoo!


BwB & Present “South-By-68″ Tweetup hosted by Dan Shanoff & Darren Rovell

Join Blogs with Balls and the new sports-news recommendation service Quickish, and Darren Rovell for a South By Southwest Selection Sunday (3/13) event from 4 p.m. to 6 p.m. CT at The Dogwood in Austin, TX.

Quickish founder Dan Shanoff will be updating Quickish in real time, and Rovell will be offering up live Twitter commentary – publishing all of the best quick-hit analysis about the 2011 NCAA Tournament bracket, from the pre-release speculation to the real-time “reveal” to the instant reactions. Both will be taking suggestions from the crowd, both fans in-person and around the Web, using the hashtag #sx68 (in a nod to the newly expanded 68-team Tournament field).


Pepsi MAX presents Blogs with Balls Digital Tailgate at SxSW

Featuring Gary Vaynerchuk, Founder of Vayner Media
Digital sports flash panel to include Darren Rovell (CNBC), Jemele Hill ( and Dan Shanoff (Quickish), among others


Join Blogs with Balls at the Pepsi MAX Lot for some sports talk and a whole lot of fun! SxSW keynote speaker and bestselling author Gary Vaynerchuk will be doing a Q&A session and an incredible list of sportswriters, content producers, and tech experts will appear on stage for a flash panel/roundtable discussion.

For folks at home, submit your questions for the panel via Twitter using the #PepsiMAXbwb hashtag. We will ask as many as we can during the event.

For everyone in Austin, you’re in for a treat! The Pepsi MAX Lot will feature a digitally “tricked out” Pepsi MAX delivery truck displaying the latest user-generated content on social media channels, free WiFi and charging stations, a lounge and bar area, as well as the perfect tailgate games – MAX ping pong, Cornhole, and a real foursquare court for fans to play with the employees of foursquare. You’ve unlocked the badges online, but can you compete in the street? You can also bring your inner musician to life with BreakoutBand’s interactive beat maker to mix your own beats on site for a chance to win tickets to see Snoop Dogg perform at the Pepsi MAX Lot as well as other prizes.

The first 100 people to RSVP will receive a copy of Gary Vaynerchuk’s latest book, The Thank You Economy.


  • Gary Vaynerchuk, bestselling author and keynote speaker
  • Darren Rovell, CNBC Sports Business Reporter
  • Jemele Hill,
  • Dan Shanoff, Quickish
  • Pete Vlastelica, Co-founder/former CEO, Yardbarker; GM/SVP Fox Sports
  • Don Povia ( , Co-Founder, Blogs With Balls
  • Chris Lucas (HHR), Co-Founder, Blogs With Balls
  • Kyle Bunch (TrojanWire, SCPlaybook), Co-Founder, Blogs With Balls
  • Megan Hueter, Co-founder of
  • Stephanie Stradley, Texans Blogger, Houston Chronicle
  • Andy Ellwood, Gowalla – Business Development
  • Anthony DeRosa, Reuters; Co-Founder; SBN Tumblr
  • Trei Brundrett, VP Product and Technology at SB Nation
  • David Nemetz, Founder & VP Business Development of BleacherReport
  • Adam Best, Co-Founder and Editor, FanSided
  • Rick Liebling, UK Sports Network, iSport Connect (India)
  • Gary So Pepsi MAX Brand Manager


Monday, March 14, 2011 from 4:00 PM – 6:00 PM (CT)


Pepsi MAX Lot @ SxSW
3rd Avenue and San Jacinto Street
Austin TX