Event Details

TURF presents BWB4 will take place September 24 and be hosted by Bloomberg Sports at the media giant’s global headquarters in New York City.

For those unfamiliar with the space, located at 731 Lexington Avenue, Bloomberg HQ is a revolutionary building unlike any other in the world, and we at BWB couldn’t be more thrilled to have a more cutting-edge and respected partner to showcase some of the best sports media talent in the world.

Your ticket includes admission to the main event on 9/24, as well as a pre-party on the night of 9/23 and an after-party immediately following BWB4 on the night of the 24th.

Friday 9/23

6:00 – 8:00 PM Van Heusen Institute of Style #BWB4 Kickoff Party feat. Deion Sanders.  Also presented by Captain Morgan & Guinness Black Lager.

9:00 AM
Doors Open

Intro Vid – Welcome to NYC

Host Welcome
BWB & Bloomberg

TURF Welcome / USMAP Intro
USMAP presenters (throughout program)

TURF & Dan Levy
Adam Best, FanSided
Amy K. Nelson, ESPN
DJ Gallo, Sports Pickle
Josh Zerkle, Bleacher Report
Matt Sebek, Joe Sports Fan
Matt Ufford, Warming Glow
Trey Kerby, The Basketball Jones
Will Brinson,

Women Talk Sports
Talking women in sports and sports media

Megan Hueter (m), Women Talk Sports
Sarah Braesch, BlogHer/Draft Day Suit
Richard Deitsch, SI
Jemele Hill, ESPN
Tina Cervasio, MSG
Jane McManus, ESPN NY

You Can’t Coach Innovation sponsored by Fan Freedom Project
A survey of the innovation landscape in sports

Mike Germano (m), Carrot Creative
Ian Schafer, Deep Focus
Richard Ting, R/GA
Bill Squadron, Bloomberg Sports
Trei Brundrett, SB Nation
Brian Reich, Edelman

Beyond the Big 3
There are sports besides football, basketball and baseball

Jay Busbee (m), Yahoo! Sports
Maggie Hendricks, NBC Chicago/Y! Sports
Ives Galarcep, Soccer by Ives
Phil Van der Vossen, Gunaxin Sports
Michael Hall, NESN
Amanda Rykoff, espnW

Let Kobi Eat
Kobyashi on his own lock out

Takeru Kobayashi


Blogging Is Dead
Blogging is dead, co-opted by big media and replaced by microblogging. Point/counterpoint.

Dan Shanoff (m), Quickish
Eric Kay, CBS
Mark Pesavanto, Yahoo!
Matthew Cerrone, MetsBlog/SNY
Tom Fant, NBA Offseason / Tumblr Sports
Dave Finocchio, Bleacher Report
Jimmy Traina,

Brands with Balls
Looking at the brands who do the best job of reaching the sporting audience.

Lang Whitaker (m), SLAM/The Classical
Chris Russo, The Big Lead
Kathleen Hessert, Sports Media Challenge
Mike Kelly, PVH
Rick Liebling, Coyne
Joe Favorito, Knickerbocker PR
Jim Bankoff, SB Nation

Hooray Football sponsored by Vicks
Talking the return of football and what the new CBA and future looks like.

Kevin Blackistone (m)
George Atallah, NFLPA
John Thornton, Retired
Anita Marks

Deadspin:  Will Leitch is Dead
…or how some of the early sports blogs have evolved into mainstream, traditional media publications.

AJ Daulerio (m), Deadspin
Tommy Craggs
Tom Scocca
Luke O’Brien
Barry Petchesky
Dom Consentino
Jim Cooke
Emma Carmichael
Jack Dickey

TURF Rising Star Award/Panel

Jamie Mottram (m), Yahoo!
JE Skeets, The Basketball Jones
Tas Melas, The Basketball Jones
Josh Elliott, GMA
Bomani Jones,
Jonah Keri, Grantland

7:00 – 9:00 PM SBNation #BWB4 Postgame Party

Also presented by  Jose Cuervo & Smirnoff.


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Header image photo credit: Michael Smith. Background Image Photo Credit: Geoff Stearns.