Event Details
TURF presents BWB4 will take place September 24 and be hosted by Bloomberg Sports at the media giant’s global headquarters in New York City.
For those unfamiliar with the space, located at 731 Lexington Avenue, Bloomberg HQ is a revolutionary building unlike any other in the world, and we at BWB couldn’t be more thrilled to have a more cutting-edge and respected partner to showcase some of the best sports media talent in the world.
Your ticket includes admission to the main event on 9/24, as well as a pre-party on the night of 9/23 and an after-party immediately following BWB4 on the night of the 24th.
Friday 9/23
6:00 – 8:00 PM Van Heusen Institute of Style #BWB4 Kickoff Party feat. Deion Sanders
Also presented by Captain Morgan & Guinness Black Lager.
Saturday 9/24
| 9:00 AM | Doors Open | ||
| 10-10:05 | Intro Vid – Welcome to NYC | ||
| 10:05-10:15 | Host Welcome | BWB & Bloomberg | |
| 10:15-10:25 | TURF Welcome / USMAP Intro | TURF & Dan Levy | |
| USMAP presenters (thourghout program) | Adam Best | FanSided | |
| Amy K. Nelson | ESPN | ||
| DJ Gallo | Sports Pickle | ||
| Josh Zerkle | Bleacher Report | ||
| Matt Sebek | Joe Sports Fan | ||
| Matt Ufford | Warming Glow | ||
| Trey Kerby | The Basketball Jones | ||
| Will Brinson | CBSSports.com | ||
| 10:30-11:15 | Women Talk Sports | Megan Hueter (m) | Women Talk Sports |
| Talking women in sports and sports media | Sarah Braesch | BlogHer/Draft Day Suit | |
| Richard Deitsch | SI | ||
| Jemele Hill | ESPN | ||
| Tina Cervasio | MSG | ||
| Jane McManus | ESPN NY | ||
| 11:25-12:10 | You Can’t Coach Innovation sponsored by Fan Freedom Project | Mike Germano (m) | Carrot Creative |
| A survey of the innovation landscape in sports | Ian Schafer | Deep Focus | |
| Richard Ting | R/GA | ||
| Bill Squadron | Bloomberg Sports | ||
| Trei Brundrett | SB Nation | ||
| Brian Reich | Edelman | ||
| 12:20-1:05 | Beyond the Big 3 | Jay Busbee (m) | Yahoo! Sports |
| There are sports besides football, basketball and baseball | Maggie Hendricks | NBC Chicago/Y! Sports | |
| Ives Galarcep | Soccer by Ives | ||
| Phil Van der Vossen | Gunaxin Sports | ||
| Michael Hall | NESN | ||
| Amanda Rykoff | espnW | ||
| 1:05-1:15 | Let Kobi Eat | Tekeru Kobyashi | |
| Kobyashi on his own lock out | |||
| 1:15-1:50 | Lunch | ||
| 1:50-2:35 | Blogging Is Dead | Dan Shanoff (m) | Quickish |
| Blogging is dead, co-opted by big media and replaced by microblogging. Point/counterpoint. | Eric Kay | CBS | |
| Mark Pesavanto | Yahoo! | ||
| Matthew Cerrone | MetsBlog/SNY | ||
| Tom Fant | NBA Offseason / Tumblr Sports | ||
| Dave Finocchio | Bleacher Report | ||
| Jimmy Traina | SI.com | ||
| 2:45-3:30 | Brands with Balls | Lang Whitaker (m) | SLAM/The Classical |
| Looking at the brands who do the best job of reaching the sporting audience. | Chris Russo | The Big Lead | |
| Kathleen Hessert | Sports Media Challenge | ||
| Mike Kelly | PVH | ||
| Rick Liebling | Coyne | ||
| Joe Favorito | Knickerbocker PR | ||
| Jim Bankoff | SB Nation | ||
| 3:40-4:10 | Hooray Football sponsored by Vicks | Kevin Blackistone (m) | |
| Talking the return of football and what the new CBA and future looks like. | George Atallah | NFLPA | |
| John Thornton | Retired | ||
| 4:10-5:00 | Deadspin: Will Leitch is Dead | AJ Daulerio (m) | Deadspin |
| …or how some of the early sports blogs have evolved into mainstream, traditional media publications. | Tommy Craggs | Deadspin | |
| Tom Scocca | Deadspin | ||
| Luke O’Brien | Deadspin | ||
| Barry Petchesky | Deadspin | ||
| Dom Consentino | Deadspin | ||
| Jim Cooke | Deadspin | ||
| Emma Carmichael | Deadspin | ||
| Jack Dickey | Deadspin | ||
| 5:10-5:50 | TURF Rising Star Award/Panel | Jamie Mottram (m) | Yahoo! |
| Rising Stars | JE Skeets | The Basketball Jones | |
| Tas Melas | The Basketball Jones | ||
| Josh Elliott | GMA | ||
| Bomani Jones | BomaniJones.com | ||
| Jonah Keri | Grantland |
7:00 – 9:00 PM SBNation #BWB4 Postgame Party
Also presented by Jose Cuervo & Smirnoff.
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Header image photo credit: Michael Smith. Background Image Photo Credit: Geoff Stearns.
