BwB 2.0

Blogs with Balls 2.0 took place on October 15 & 16, 2009 at the Las Vegas Convention Center, as part of Blog World & New Media Expo 2009. Here are some of the highlights:

And here’s the video that kicked off Blogs with Balls 2.0, courtesy of Wondershot Productions:

Blogs with Balls 3.0 was sponsored by:

Ticket discount generously furnished by:

SPONSORED BY:

PANEL 1: CONNECTING DIRECTLY

A discussion about what athletes being able to speak directly to their fanbase via blogs & Twitter means to sports media, bloggers, and fans.

Moderator: Matt Sebek (JoeSportsFan.com)

PANEL 2: THE FUTURE OF SPORTS MEDIA

A discussion between traditional journalists and bloggers about the rise in prominence of sports blogs as members of the media and how the two parties can work together to compliment one another instead of taking an adversarial tone.

  • Bethlehem Shoals (FreeDarko, Bloomsbury USA, The Sporting News’ The Baseline)
  • Matt Ufford (WithLeather/Kissing Suzy Kolber)
  • Kevin Blackistone (Around the Horn/FanHouse/Shirley Povich Chair in Sports Journalism at the Univ. of Maryland)
  • Amy K. Nelson (ESPN.com)
  • Ed Bunnell (VP Programing, FoxSports.com)

Moderator: Dan Shanoff (DanShanoff.com)

PANEL 3: ACCESS

Certain teams and leagues have embraced bloggers and recognized their value in promoting their respective brands. Several have allotted bloggers many of the same privileges they do member of the traditional media. Many, however, are still guarded and protective of their product in this regard. We discuss the pros and cons of the various policies.

Moderator: Dan Levy (OnTheDL Podcast)

PRESENTATION 1: BUSINESS DEVELOPMENT: BUILDING YOUR BRAND & GROWING YOUR BOTTOM LINE

A presentation from the Sports Illustrated Group on strategies you can use to leverage your voice and your audience to reach marketers, advertisers and editors.

PRESENTATION/Q & A: STATE OF THE UNION

3 of the top sports bloggers on the web talk about the direction the genre has taken, the direction it’s headed, and answer questions from attendees.

Moderator: Spencer Hall (EDSBS, The Sporting Blog)

KEYNOTE PANEL: INCORPORATING THE WEB ACROSS MULTI-PLATFORMS IN SPORTS MEDIA

How outlets and personalities from TV and print are utilizing the web and social media to maximize exposure and enhance brand.

Moderator: Lang Whitaker (Executive Editor, SLAM Magazine)

And if you haven’t already, make sure you check out the Blogs with Balls 1.0 highlight reel:

BLOGS WITH BALLS 2.0
Las Vegas Convention Center
October 15 & 16, 2009

Background photo credit: Irene Tong

1 Comment

  1. January 16, 2012, 9:12 am   / 

    [...] had the opportunity to meet Margery a couple of years ago at a sports writers Blogs with Balls weekend in Las Vegas when she joined her husband and founder of The Quickish, Dan Shanoff, on the [...]

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