BWB 1.0

Welcome
Pete Vlastelica
, CEO, Yardbarker.com
BwB Staff

1st HALF
The Future of Sports Media
iPhones, Facebook, Twitter — they’re just the tip of the iceberg. Join a team of media and sports thought leaders in a discussion of what emerging technology will mean to the sports blogger and fan over the next couple years and beyond.

Jim DeLorenzo, Octagon
Richard Ting, VP, Mobile & Emerging Platforms Group, R/GA
Christopher J. Russo, CEO, Fantasy Sports Ventures
Kathleen Hessert, President, Sports Media Challenge

Confirm or Ignore: Leveraging Social Media
Social media has had a profound effect on all media, sports being no exception. In this session, we’ll explore ways that social and creative media tools are being used to connect with audiences like yours.

Sarah Braesch, BlogHer and Social Media Consultant
Julia Roy, Undercurrent.com, JuliaRoy.com
Dan Levy, On the DL Podcast
Matt Sebek, JoeSportsFan.com

Hi Mom! Claiming That Earned Media
A link from the right source can be the star-making turn that propels a brand into the stratosphere. Gain a better understanding of what it takes to earn media coverage of your site, blog, or campaign using actual examples from speakers’ experience. And hear the cautionary tales of what can happen when things go wrong.

Michael Tunison, KissingSuzyKolber.com
Todd Lippincott, WhoDeyRevolution.com
Sarah Spain, Mouthpiece Sports
MODERATOR: Matt Ufford, With Leather.com

Making it Big: The Secret of My Success
Everybody wants to go “viral” and be the next internet sensation. But shocking as it may be, it’s not always as simple as hitting submit and sitting back watching the hits roll in. Participate in a discussion of what it takes to appeal to large influencers, with real life examples, and tips on how to take it to the written page.

A.J. Daulerio, Deadspin
Matt Ufford, With Leather.com
Dan Shanoff, DanShanoff.com, Sporting News
Jimmy Traina, Senior Producer, SI.com
MODERATOR: Michael Tunison, KissingSuzyKolber.com

Power in Numbers: Content Networks
In the beginning, there was blog. Almost immediately thereafter came content networks. Now, nearly decade later, we bring together leaders in content networking, community building and creating other distribution partnerships to discuss what a network or community offers for publishers, advertisers, and consumers of sports media today.

Pete Vlastelica, CEO, Yardbarker.com
Jim Bankoff, CEO, SB Nation
Jarret Myer, Co-Founder, Uproxx Media
Dan Kelly, CEO Bleacher Report
Adam Best, FanSided.com, Arrowhead Addict
MODERATOR: Dan Shanoff, DanShanoff.com, Sporting News

Make the Leap, Make it Your Job
Almost everybody dreams of getting that call — joining the big leagues of writers who get paid to blog full-time. Hear first-hand from bloggers who have made sports blogging their job and how they did it, or would do it again.

Greg Wyshynski, Editor, Yahoo! Sports’ Puck Daddy
Jason McIntyre, The Big Lead
John Ness, NBC Local
Matt Cerrone, metsblog.com
Spencer Hall, EDSBS
MODERATOR: Matt Sebek, JoeSportsFan.com

Show Me the Money
You put in enough hours to call it a full-time job — isn’t it time you got the pay to match? Get the strategies and suggestions to create a financial return on your intellectual investment. Hear directly from advertisers what they look for/avoid when it comes to placing their ads on sportsblogs.

Pete Vlastelica, CEO, Yardbarker.com
Nat Berman, Uncoached
Paul Dalessio, Fleishman Hilliard
Micah Baldwin, VP of Business Development, Lijit, LearntoDuck.com

Why We Hate You: The Media’s Take
Thanks to the likes of Buzz Bissinger and a host of other mainstream media journalists, the conflict between traditional media and bloggers is well-documented. Get the unvarnished truth about working with (or for!) established mainstream media from the media themselves.

Jeff Pearlman, Author, SI.com Columnist
Amy K. Nelson, ESPN
Dan Steinberg, The Washington Post’s D.C. Sports Bog
Jeff Pyatt, Real Clear Sports
Bethlehem Shoals, Free Darko, The Sporting Blog
Mike Hall, NESN
MODERATOR: Dan Levy, On the DL Podcast

Keynote: Gary Vaynerchuk