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Your Pitch is Futile

Your Pitch is Futile

PR flacks and the brands they represent have a unique relationship with bloggers and online-influencers. Whereas once PR agencies were an entry point to bloggers looking to make advertising and sponsorship money, most bloggers worth pitching have gained leverage by not only having financial security, but the true currency in the relationship: followers and readership. What do the agencies and brands have to offer in return, how can they best articulate that value and how can the process become more effective and efficient for all parties? Reps from all sides talk about what they want and what the others can do better.

• Mitch Germann, Fleishman-Hillard
• Robert Littal, Black Sports Online
• Graham Watson, Yahoo! Sports’ Dr. Saturday
• Zack Smith, Taylor

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

Fresh Kicks: The Evolution of SLAM

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Fresh Kicks: The Evolution of SLAM

From honing young writers to spotlighting high school phenoms, SLAM continues to lead the way for hoop and sneaker heads alike, evolving from a print basketball magazine to a multi-platform outlet focused as much on the sport as it is the culture that surrounds it. We bring folks from their past, present and future about what it takes to grow as both an outlet and as journalists.

• Scoop Jackson
• Ben Osborne
• Quinn Peterson

SLAM MJ

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

Vox Media’s Evolution into a Programming Company

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Late last week, The Hollywood Reporter announced that Vox Media, parent company of SB Nation, was launching Vox Entertainment with WME to be lead by #BWB6 (and #BWB5) speaker Chad Mumm.

From the HR piece:

The digital media company, which owns and operates a collection of seven editorial sites, is launching Vox Entertainment to build out its online video capabilities and talent partnerships. “Our approach is to become a programming company as much as an editorial company,” says creative director Chad Mumm, who will run Vox Entertainment out of Los Angeles.

Chad will talk about not just this metamorphosis but the evolution of Vox over the last handful of years.

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

Like, Follow, Swipe Right: How the NBA is Connecting with Fans in the Modern Era

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Like, Follow, Swipe Right: How the NBA is Connecting with Fans in the Modern Era

More than any other league, the NBA – along with its teams and players – continues embrace non-traditional and emerging platforms to connect with fans. Our panelists will discuss how this has shaped the way the stakeholders interact with the public, the effect it has had on globalizing the Association, and how it relates to those covering the game.

• Zach Harper, CBS Sports
• Eddie Maisonet III, The Sports Fan Journal
• Andrew Nicholson, Sacramento Kings
• Lang Whitaker, NBA.com

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

Breaking Away From the Narrative: How to Navigate the Waters of 24/7 NFL Coverage

Breaking Away From the Narrative: How to Navigate the Waters of 24/7 NFL Coverage

In a media landscape where deadlines, clicks, constant updates, anonymous sources and #HotTakes drive so much of the discussion around sports, what are ways we can break free from the pack and advance the narrative rather than simply embrace debate?

The panel will discuss ways to stand free from the echo chamber and make your voice heard above the din of monotonous coverage always aiming toward providing readers with insight and information that couldn’t get anywhere else but from you.

•  Moderator, Michael Schottey, Bleacher Report, Football Insiders
•  Eric Edholm, Yahoo! Sports
•  Andrea Hangst, Bleacher Report
•  Maggie Hendricks, USA Today
•  Robert Klemko, MMQB

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

The State of Chicago Sports (and Media)

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Superstars, Stanley Cups, injuries, coaching changes and uncertainty abound, in any given season, Chicago sports franchises can teeter on the brink of championship and disappointment.  That doesn’t deter a rabid and vocal fan base from being one of the best in the nation.  A group of Chicago media personalities gets together to discuss the prospects of the Hawks, Bulls, Bears, Cubs and Sox; and the way they approach their duties in covering them in a digital age.

•  Moderator:  Sarah Spain, ESPN
•  Jon Greenberg, ESPN Chicago
•  Laurence Holmes, 670 The Score
•  David Kaplan, Comcast SportsNet Chicago
•  Dionne Miller, ABC 7

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

#BWB6: Ask Spencer Anything

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At our first BWB, Spencer Hall (then “Orson Swindle”) stormed into the Big Apple in a fine white suit. At BWB2 he doubled down in Vegas. Last time in Chicago at BWB3, the bro got iced. We put him on a panel with a motley crew of Rovell, Daulerio, Shanoff and Jamele at SXSW. Now SXSW has a whole sports track. Coincidence? We don’t think so either.

Over the course of our existence, Spencer went from one of the best and entertaining college football writers in the country to the Editorial Director at SB Nation – whose own growth over the years is in many ways unparalleled in the space.

Spencer is as respected by his peers and aspiring online sports writers as anyone. That’s why we want to allow those admirers to pick his brain on everything from the BCS to story structure to running one of the most prominent sports blog networks out there.

At BWB6, you’ll be able to ASA – Ask Spencer Anything in a Q&A format.

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

We’ll Do It Live

At our last major event, the incomparable group formerly known as “The Basketball Jones” did a live podcast from the TIFF building in Toronto. We loved the format so much, we hope to replicate its success this year with Yahoo’s Shutdown Corner Podcast featuring two of our old friends, Jay Busbee and Chicago’s Kevin Kaduk, and new BWBer Frank Schwab. The trio will be joined by special guests as they show you how they work their broadcast magic.

• Jay Busbee, Yahoo
• Kevin Kaduk, Yahoo
• Frank Schwab, Yahoo

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

Announcing Our First Panel for #BWB6

Justice, Society and the Rise of Online and Athlete Activists

2014 saw an unprecedented intersection between sports and social issues.  Social media fueled the conversation – and controversy – as athletes and journalists alike took to platforms like Twitter to both cover and opine on everything from Michael Sam’s journey to “I Can’t Breathe” in the NBA to Ray Rice’s actions.  In the eyes of the public, often athletes became polarizing and media became agenda-driven as a result.  In an age where everyone has a platform, what roles could and should athletes and sports-oriented influencers take on social issues?  What is their responsibility for engaging or leading the conversation of off-field issues?  What backlash have they received and is it warranted?  Our diverse panel take a look at these topics and more.

•  Moderator:  Kevin Blackistone, ESPN
•  Julie DiCaro, A League of Her Own
•  Aaron Harison, Co-Founder & President, Washington Free Beacon
•  Greg Howard, Deadspin
•  Chris Kluwe, NFL
•  Cyd Zeigler, Outsports

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

Reaction Roundtable: League of Denial

This week, BWB’s Don Povia was joined by Yahoo Sports’ Jay Busbee, Bleacher Report’s Will Carroll, SB Nation’s David Roth, The Outside Corner and ONE World Sports’ Amanda Rykoff and Deadspin’s Kyle Wagnerto discuss the aftermath of Frontline’s eye-opening piece on NFL concussions and overall health and safety, “League of Denial.”

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