Your Pitch is Futile
PR flacks and the brands they represent have a unique relationship with bloggers and online-influencers. Whereas once PR agencies were an entry point to bloggers looking to make advertising and sponsorship money, most bloggers worth pitching have gained leverage by not only having financial security, but the true currency in the relationship: followers and readership. What do the agencies and brands have to offer in return, how can they best articulate that value and how can the process become more effective and efficient for all parties? Reps from all sides talk about what they want and what the others can do better.
• Mitch Germann, Fleishman-Hillard
• Robert Littal, Black Sports Online
• Graham Watson, Yahoo! Sports’ Dr. Saturday
• Zack Smith, Taylor
BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.