Blog

Athletes off the Field

Whether it’s peacocking on the podium, pursuing a second career in the media as an analyst, or carving their own way in business, tech or in the community, an athlete’s career can springboard them into long-term success if they put in the effort to properly market themselves and leverage the window of celebrity and spotlight they are afforded.  Some transition successfully, many find themselves grasping to the past.

•  Keith Bulluck, NFL; Managing Partner – Transition Sports & Entertainment
•  Tim Ryan, Writer/Humorist/Fashion Critic
•  Matt Sebek,  Founder – JoeSportsFan.com, RookiesApp.com & CastApp.co

Additional panelists to be added.

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

Measuring Online Influence

As brands and agencies increasingly look to align with the likes of IG stars and YouTube celebs, – forgoing traditional media and bloggers alike – questions lingers: Who is influential, how is it measured and how can it be monetized? How do an individual athlete or personality’s social channels compare to traditional media platforms when it come to marketing campaigns, ad buys, and moving the masses? Does your writing matter more than your Tweeting? Does your YouTube video compare to your Instagram picture? Is an Instagram star more valuable than an NBA star? We speak with an influencer, an agency spender and a data miner to cut through the noise and tell you really what’s what.

• JR Jackson, JR Sport Brief
• Brandon Williams, Ketchum Sports & Entertainment
• Kyle Nelson, MVP Index

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

Your Pitch is Futile

Your Pitch is Futile

PR flacks and the brands they represent have a unique relationship with bloggers and online-influencers. Whereas once PR agencies were an entry point to bloggers looking to make advertising and sponsorship money, most bloggers worth pitching have gained leverage by not only having financial security, but the true currency in the relationship: followers and readership. What do the agencies and brands have to offer in return, how can they best articulate that value and how can the process become more effective and efficient for all parties? Reps from all sides talk about what they want and what the others can do better.

• Mitch Germann, Fleishman-Hillard
• Ryan Glasspiegel, The Big Lead
• Robert Littal, Black Sports Online
• Graham Watson, Yahoo! Sports’ Dr. Saturday
• Zack Smith, Taylor

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

Fresh Kicks: The Evolution of SLAM

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Fresh Kicks: The Evolution of SLAM

From honing young writers to spotlighting high school phenoms, SLAM continues to lead the way for hoop and sneaker heads alike, evolving from a print basketball magazine to a multi-platform outlet focused as much on the sport as it is the culture that surrounds it. We bring folks from their past, present and future about what it takes to grow as both an outlet and as journalists.

• Scoop Jackson
• Ben Osborne
• Quinn Peterson

SLAM MJ

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

Vox Media’s Evolution into a Programming Company

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Late last week, The Hollywood Reporter announced that Vox Media, parent company of SB Nation, was launching Vox Entertainment with WME to be lead by #BWB6 (and #BWB5) speaker Chad Mumm.

From the HR piece:

The digital media company, which owns and operates a collection of seven editorial sites, is launching Vox Entertainment to build out its online video capabilities and talent partnerships. “Our approach is to become a programming company as much as an editorial company,” says creative director Chad Mumm, who will run Vox Entertainment out of Los Angeles.

Chad will talk about not just this metamorphosis but the evolution of Vox over the last handful of years.

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

Like, Follow, Swipe Right: How the NBA is Connecting with Fans in the Modern Era

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Like, Follow, Swipe Right: How the NBA is Connecting with Fans in the Modern Era

More than any other league, the NBA – along with its teams and players – continues embrace non-traditional and emerging platforms to connect with fans. Our panelists will discuss how this has shaped the way the stakeholders interact with the public, the effect it has had on globalizing the Association, and how it relates to those covering the game.

• Zach Harper, CBS Sports
• Eddie Maisonet III, The Sports Fan Journal
• Andrew Nicholson, Sacramento Kings
• Lang Whitaker, NBA.com

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

Breaking Away From the Narrative: How to Navigate the Waters of 24/7 NFL Coverage

Breaking Away From the Narrative: How to Navigate the Waters of 24/7 NFL Coverage

In a media landscape where deadlines, clicks, constant updates, anonymous sources and #HotTakes drive so much of the discussion around sports, what are ways we can break free from the pack and advance the narrative rather than simply embrace debate?

The panel will discuss ways to stand free from the echo chamber and make your voice heard above the din of monotonous coverage always aiming toward providing readers with insight and information that couldn’t get anywhere else but from you.

•  Moderator, Michael Schottey, Bleacher Report, Football Insiders
•  Eric Edholm, Yahoo! Sports
•  Andrea Hangst, Bleacher Report
•  Maggie Hendricks, USA Today
•  Robert Klemko, MMQB

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

The State of Chicago Sports (and Media)

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Superstars, Stanley Cups, injuries, coaching changes and uncertainty abound, in any given season, Chicago sports franchises can teeter on the brink of championship and disappointment.  That doesn’t deter a rabid and vocal fan base from being one of the best in the nation.  A group of Chicago media personalities gets together to discuss the prospects of the Hawks, Bulls, Bears, Cubs and Sox; and the way they approach their duties in covering them in a digital age.

•  Moderator:  Sarah Spain, ESPN
•  Jon Greenberg, ESPN Chicago
•  Laurence Holmes, 670 The Score
•  David Kaplan, Comcast SportsNet Chicago
•  Dionne Miller, ABC 7

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

#BWB6: Ask Spencer Anything

Spencer

At our first BWB, Spencer Hall (then “Orson Swindle”) stormed into the Big Apple in a fine white suit. At BWB2 he doubled down in Vegas. Last time in Chicago at BWB3, the bro got iced. We put him on a panel with a motley crew of Rovell, Daulerio, Shanoff and Jamele at SXSW. Now SXSW has a whole sports track. Coincidence? We don’t think so either.

Over the course of our existence, Spencer went from one of the best and entertaining college football writers in the country to the Editorial Director at SB Nation – whose own growth over the years is in many ways unparalleled in the space.

Spencer is as respected by his peers and aspiring online sports writers as anyone. That’s why we want to allow those admirers to pick his brain on everything from the BCS to story structure to running one of the most prominent sports blog networks out there.

At BWB6, you’ll be able to ASA – Ask Spencer Anything in a Q&A format.

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

We’ll Do It Live

At our last major event, the incomparable group formerly known as “The Basketball Jones” did a live podcast from the TIFF building in Toronto. We loved the format so much, we hope to replicate its success this year with Yahoo’s Shutdown Corner Podcast featuring two of our old friends, Jay Busbee and Chicago’s Kevin Kaduk, and new BWBer Frank Schwab. The trio will be joined by special guests as they show you how they work their broadcast magic.

• Jay Busbee, Yahoo
• Kevin Kaduk, Yahoo
• Frank Schwab, Yahoo

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BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL Draft. This year will be a combination of panels, Q&A’s, presentations and networking opportunities.

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