While teams have morphed into their own media outlets through a direct line to fans via social, the influx of new – and changes in existing – platforms require a keen voice from team reps to be relevant, interesting and legitimate in real-time.
Team digital reps across sports will join us to talk about their strategies on not just connecting with fans, but working with their respective leagues, players, partners and sponsors alike.
• Mod: Diana Klochkova (Rebel Ventures)
• Adam Kempenaar (Chicago Blackhawks)
• Melissa Proctor (Atlanta Hawks)
• Brad Boron (Chicago White Sox)