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With 8 billion views a day, its hold on millennials and an increasing number of media partners, we look at how publishers, teams, brands and athletes are leveraging the medium in the sports space.

• Mod: Kyle Bunch (BWB, R/GA)
• Scott Warfield (NASCAR)
• Kelsey McManus (Sports Media Challenge)
• Brooke Weisbrod (ESPN, Big Ten Network)
• Brian Reich (Thinking About Sports)