Photo by Rebecca Ambrose

Topics include: what is wrong with sports blogging and media today, meritocracy (or lack thereof) in sports reporting, the importance of being first vs. being  right (vs. fast following), what relevance do traffic numbers and metrics matter to how content producers are doing their jobs, and what bloggers and networks can offer to brands among other things.

You can listen to the panel in its entirety here.


Spencer Hall (, SB Nation), Jemele Hill (, Darren Rovell (CNBC), AJ Daulerio (Deadspin), Dan Shanoff (Quickish)


“How Blogs With Balls Are Saving Sports Media”

Film geeks, political buffs and gossip lovers may argue, but nowhere has the impact of blogging and podcasting been more dramatic in the past few years than the sports world. In a space dominated exclusively by those with access to the field, the press box and the locker room, the audience has grown completely accustomed to stories being broken by a fan with little more than a phone and a Twitter account almost overnight. Fans and voices outside the velvet rope of media credentialing are not only reporting on the stories of the day, they’re making and breaking stories with increasing frequency. They’re also emerging as some of the most important influencers, connecting directly with one of the most coveted audience demographics filled with young, passionate adults. How has this democratization disrupted the existing models for big sports leagues, teams, players, coaches and media outlets? What can other industries learn from the creative and technical innovators in sports media today? What challenges and advances within are other industries and communities ignoring at their peril?


Monday March 14, 2011
9:30AM CT


SXSW Interactive
Hyatt, Hill Country AB
208 Barton Springs Rd
Austin, TX