March 2011

You are browsing the archive for March 2011.

Congrats to BWB3 Panelist TK Gore on New Role

Congrats to BWB3 panelist TK Gore (Director of Digital Media at Comcast Sportsnet Chicago) on being appointed Chicago Chapter Manager of the National Sports Marketing Network (NSMN), putting him in charge of membership, programming and community for the local chapter.

South Side Hit Girl – Chicago Bloomberg Sports Event Recap

South Side Hit Girl – Chicago Bloomberg Sports Event Recap

The Blogs with Balls event was fun. If you happen to be a stat person, these products would probably give you a ridiculous amount of pleasure (read sensory overload and have you drooling). Bloomberg Sports gave a brief demonstration of its Front Office 2011 to use for fantasy baseball… Attendees at the event also got to [...]

Blogs With Balls Radio, Episode 31

Blogs With Balls Radio, Episode 31

This week we interview Bogs With Balls 3 panelist and author of the recently-released The Extra 2%. Blogs with Balls Show – Episode 31 by Blogs with Balls Jonah, with the distinction of being both a baseball and financial journalist, was the perfect choice to pen a book that looked at how three baseball neophytes (two owners and their [...]

Jake Locker/U-Dub Pro Day Live

Jake Locker/U-Dub Pro Day Live

We mentioned in a previous post ESPN3.com capitalizing on the popularity of Heisman winner Cam Newton by broadcasting live the Auburn Pro Day on their site. Today, the platform will air that of Heisman finalist Jake Locker. I actually met Locker Super Bowl week in North Texas and couldn’t be more impressed with how humble and professional [...]

Video: Warriors’ ED of Marketing Kyle Spencer on Facebook Live

Yesterday, Facebook Live hosted a live chat with Golden State Warriors’ Executive Director, Marketing, Kyle Spencer. Spencer talked about how the team has leveraged the Facebook platform, specifically its use of tabs, status updates and Check-In Deals – of which the Warriors were a launch partner. Through Deals, the team combines the on-site game-day experience (pre-game, in-game and [...]

[Golden State] Warriors Come Out to Play [On Facebook Live]

[Golden State] Warriors Come Out to Play [On Facebook Live]

Another great example of a franchise using social media to connect with fans. The NBA always seems to be out in front on these. The Warriors are among the teams most aggressive in the space (along with our friends at the Sac Kings, of course). Tune in to Facebook Live (http://bit.ly/fbhqlive) on Monday, March 28 at [...]

FTC Enforces Blogger Disclosure Rules: What This Means to Brands, Bloggers

FTC Enforces Blogger Disclosure Rules: What This Means to Brands, Bloggers

When I saw this come across my desk, I thought right away that it was relevant to this site.  However, I needed a much brighter mind than mine to break it down for me.  So I enlisted the help of the brightest sports blogger-lawyer I know, Texans Chick Steph Stradley.  Here’s Steph’s take…  —  —  —  —  —  –  You might [...]

Butler U Mascot, Butler Blue II, Social Media Top Dog

Butler U Mascot, Butler Blue II, Social Media Top Dog

Final Four-bound Butler’s mascot, Butler Blue II, not only has his own Twitter handle (@ButlerBlue2), but he just unleashed the 2011 Butler Blue II Final Four mask. Both are spectacular. (via HHR)

Social Media & The NBA

Tariq Ahmad gave a presentation entitled “Social Media & The NBA: Where It’s @” at this year’s SXSW. Below is his summary and the presentation itself.  —  —  –  Intro Social media is a relatively new entity, in which significant research has not yet been conducted. In turn, there has been substantial research conducted on the National Basketball Association [...]

Cleveland Indians Announce “All-Encompassing Social Media Strategy for the 2011 Season”

Cleveland Indians Announce “All-Encompassing Social Media Strategy for the 2011 Season”

Last year around this time, we highlighted and praised the Cleveland Indians’ unveiling of the Tribe Social Media Deck. Today, the team took the concept a step forward announcing what they call “an all-encompassing social media strategy for the 2011 season, which will be the first of its kind in Major League Baseball, ” and “a [...]

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