Check out this post from colleague Megan Hueter, cofounder of WomenTalkSports.com, and a passionate advocate for women’s sports online. She casts opinion on a recent SportsBusiness Journal article about “selling women’s sports.”

Megan believes the answer lies in building and activating a community, which currently isn’t organized on a big level in the women’s sports world. She points to espnW as a potential platform for bringing fans, athletes and brands together, but emphasizes that strategic partnerships are essential, interaction is key, and developing content at the local level is important. Read the whole article at WomenTalkSports.com and let us know what you think.

Can women come together nationally around sport? Can espnW do it? What needs to happen?