From Catalyst:

Kyle Stack at SLAM Magazine profiles an excellent piece on the Golden State Warriors’ hosting of the first ever “Tweedia Day” – an extension of traditional media days held by teams to online journalists:

Originally the idea of the Warriors’ lead PR directors, Raymond Ridder and Dan Martinez, Tweedia Day was intended to provide full media access to bloggers, podcasters and others who cover the Warriors from a social media perspective. While it’s something that hasn’t been tried by other teams, the Warriors felt like it wasn’t as innovative an idea as others felt it was. It was simply part of a larger plan to develop the Warriors brand through social media.

Read the full piece here: A Golden (State) Social Media Presence