Hat tip to Ben Koo for calling out a piece of news that admittedly flew under my radar earlier this week: #BWB3 sponsor Bleacher Report has officially named Brian Grey, formerly of Yahoo and Fox Sports, as their new CEO. From Peter Kafka’s report on Media Memo:

Brian Grey used to run big sports sites for really big portals, first at Yahoo (YHOO), then at News Corp.’s (NWS) Fox Sports. Now he’s going to do the same thing at a start-up: He’s leaving an entrepreneur-in-residence perch at Polaris Venture Partners to run Bleacher Report, a San Francisco-based sports network.

And a nice summary of the experience that Grey brings to Bleacher Report, extracted from Ben’s analysis:

Grey has worked on the digital side at one of sport’s premier sponsors [Nike], experience on the league side [MLB], a stint at the largest internet company in it’s prime [Yahoo!], startup experience [Shutterfly], VC experience [Polaris Ventures], as well as running two of the top three sports entities not named ESPN.

As the WSJ piece indicated, Grey leaves a position as entrepreneur-in-residence at Polaris Ventures — not a shabby gig in its own right. Congrats to the team at Bleacher Report for luring a seasoned veteran back into the sports media game.

Brian: look forward to conversing with you at #BWB4.