This past week, the No Fun League acted quickly and decisively to crackdown on what is being deemed the first of its kind “guerrilla-style advertising campaign in an NFL end zone.”
As Yahoo!’s Charles Robinson wrote yesterday, after Eagles TE Brent Celek struck the “Captain” pose in the endzone of Sunday night’s game against the Cowboys, it became known that: “In hopes of raising brand awareness, Captain Morgan intended to offer lucrative charity contributions in exchange for each instance a player was caught on camera doing its pose during a game. The contributions were earmarked for the Gridiron Greats Assistance Fund – a non-profit which helps retired NFL players with various hardships after leaving the game.”
The NFL might not care to have a little Captain in them, but there’s one group who welcome the ol’ swashbuckler with open arms – sports bloggers.
At last month’s Blogs With Balls 2.0, Captain Morgan – the man as well as the beverage – became an integral part of the weekend and cemented himself as an honorary, permanent member of the sports blogosphere.
While the NFL seemingly has no problem taking money away from those who face post-career struggles as a result of their involvement in the league, we sports bloggers take care of our own.
As such, we proudly present this forum to the Captain to have his say in the aftermath of this unnecessary controversy.
CAPTAIN MORGAN OFFICIAL STATEMENT
NEW YORK, November 13, 2009 – Captain Morgan here, as you know I believe in celebrating legendary times with my fans and my friends and always doing so in a socially responsible manner. I am a man of action, a man of the moment, and I always make fun a priority. And when it comes to football what is more fun than a touchdown? I believe in drinking responsibly, marketing responsibly and helping charities too, but understand my friends at the NFL’s perspective. I will continue in my quest for legendary times and ask my fans to do the same.