
This week, 24/7 Wall St. released its latest edition of the Twenty Five Most Valuable Blogs:
All of the blogs analyzed here are private companies. Blogs owned by larger firms are not measured. Blogs used primarily as fronts for other businesses have also been excluded. Some of the blogs on the list have raised VC money and those sums can be used as guidelines if they are disclosed. The only worthwhile value is what an acquirer will pay, so any estimate needs to take into account the value the blog may have to an outside buyer.
While Deadspin could be lumped into the most valuable “blog” – Gawker Properties, SB Nation is the only sports-specific blog/network to crack the list:
14. SB Nation Network. $8 million. The company has a network of about 200 relatively small sites across all major sports. The network has 4 million unique visitors. SB Nation has about twenty employees. The sites are a page view machine but the advertising is low quality. Total revenue of $2 million with very modest margins.
h/t @gunaxin