When GQ hosted the After Party for BwB 1.0 in New York, some wondered why the noted men’s fashion magazine would want such a high-profile presence at a sports blogger gathering.  With the recent launch of the GQ.com (away from Style.com), the puzzle becomes a little clearer.  GQ is making a concerted effort to expand further into men’s general interest, with a strong focus on sports.

This week, the site debuted the diary of Golden State rookie sharp-shooter Stephen Curry.

My name is Stephen Curry and I am a rookie for the Golden State Warriors. After a great college experience at Davidson, I got drafted by the Warriors and moved out to Oakland—which is a long way from my hometown of Charlotte, NC. Playing in the NBA is a dream come true and now I get to test my skills every night against the best basketball players in the world. I’ll be keeping this diary with GQ for the entire season, so follow along with me on this amazing journey.

You can read his first entry in its entirety here.

Coincidentally, we give a subtle nod to the editorial staff for taking a page from BwB and calling their sports blog section “Balls Out.“