Denis Hancock at Wikinomics begins the breakdown of statiscial analysis of each team’s use of Twitter.

Overall, if you look at the list it is pretty predictable – successful teams (and those in bigger markets) tend to have more followers, unsuccessful ones (and those in smaller markets) less followers. For example, after LA and Orlando, the next three are Cleveland, Chicago, and Boston (all in the 17,000 to 20,000 range) – Lebron, big market, last year’s champ / big market. But the next team is the first one that sticks out a bit – the Phoenix Suns. They didn’t make the playoffs, the market isn’t THAT big, and they have the 6th most followers.

I think it’s fair to say that the Phoenix stat isn’t as complexing as Hancock indicates. Simply put – they had the biggest hoops star in Twitterverse on a team who encouraged the usage and dedciated staff and resources to using it as a viable, interactive communications tool.