At June’s conference, Todd Lippincott of Who Dey Revolution spoke on the Earned Media panel about his site’s use of unconventional tactics to address fan displeasure with Cincinnatti Bengal owner Mike Brown.  To date, WDR’s Project Mayhem has consisted of the following actions:

• 1. Report Mike Brown to the JERK Line
• 2. Bengals Billboards: Hire a General Manager
• 3. Complete Boycott of Bengals Merchandise and Concessions
• 4. Donate your Tickets to Lighthouse Youth Services
• 5. Signs at the Colts-Bengals Game
• 6. “Put Your Yellow on our Brown” Urinal Cakes
• 7. Send a Letter to Commissioner Roger Goodell
• 8. Season Ticket Boycott

With training camps in full swing, WDR recently unleashed Task #9: “101-187-1: HIRE A GM!” Planes at Bengals Training Camp, which did just what Lippincott was brought on to speak about: Earn Media.