Keep track of those being featured at the conference on Twitter. Panelists A.J. Daulerio, @deadspin Dan Levy, @OntheDLpodcast Mitch Germann, @MCG5 Mike Germano, @mikegermano John Karalis, @RedsArmy Jamie Mottram, @jamiemottram Amy K. Nelson, @AmyKNelson Matt Sebek, @joesportsfan Dan Shanoff, @danshanoff Bethlehem Shoals, @FreeDarko JE Skeets, @jeskeets John Thornton, @JohnThornton Matt Ufford, @mattufford Pete Vlastelica, @pvlas Ron Wechsler, [...]

Great article from PBS’ MediaShift: But how do…PR professionals identify the Who’s Who in their clients’ niches? And once they’ve identified them, how do they approach them for coverage? With nearly every major and minor industry spending more money on social media strategies, publicity professionals are scrambling to locate and develop relationships with those who they [...]