PREGAME
Welcome
- Pete Vlastelica, CEO, Yardbarker.com
- BwB Staff
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1st HALF
The Future of Sports Media
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iPhones, Facebook, Twitter — they’re just the tip of the iceberg. Join a team of media and sports thought leaders in a discussion of what emerging technology will mean to the sports blogger and fan over the next couple years and beyond.
- Jim DeLorenzo, Octagon
- Richard Ting, VP, Mobile & Emerging Platforms Group, R/GA
- Christopher J. Russo, CEO, Fantasy Sports Ventures
- Kathleen Hessert, President, Sports Media Challenge
Confirm or Ignore: Leveraging Social Media
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Social media has had a profound effect on all media, sports being no exception. In this session, we’ll explore ways that social and creative media tools are being used to connect with audiences like yours.
- Sarah Braesch, BlogHer and Social Media Consultant
- Julia Roy, Undercurrent.com, JuliaRoy.com
- Dan Levy, On the DL Podcast
- Matt Sebek, JoeSportsFan.com
Hi Mom! Claiming That Earned Media
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A link from the right source can be the star-making turn that propels a brand into the stratosphere. Gain a better understanding of what it takes to earn media coverage of your site, blog, or campaign using actual examples from speakers’ experience. And hear the cautionary tales of what can happen when things go wrong.
- Michael Tunison, KissingSuzyKolber.com
- Todd Lippincott, WhoDeyRevolution.com
- Sarah Spain, Mouthpiece Sports
- MODERATOR: Matt Ufford, With Leather.com
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2nd HALF
Making it Big: The Secret of My Success
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Everybody wants to go “viral” and be the next internet sensation. But shocking as it may be, it’s not always as simple as hitting submit and sitting back watching the hits roll in. Participate in a discussion of what it takes to appeal to large influencers, with real life examples, and tips on how to take it to the written page.
- A.J. Daulerio, Deadspin
- Matt Ufford, With Leather.com
- Dan Shanoff, DanShanoff.com, Sporting News
- Jimmy Traina, Senior Producer, SI.com
- MODERATOR: Michael Tunison, KissingSuzyKolber.com
Power in Numbers: Content Networks
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In the beginning, there was blog. Almost immediately thereafter came content networks. Now, nearly decade later, we bring together leaders in content networking, community building and creating other distribution partnerships to discuss what a network or community offers for publishers, advertisers, and consumers of sports media today.
- Pete Vlastelica, CEO, Yardbarker.com
- Jim Bankoff, CEO, SB Nation
- Jarret Myer, Co-Founder, Uproxx Media
- Dan Kelly, CEO Bleacher Report
- Adam Best, FanSided.com, Arrowhead Addict
- MODERATOR: Dan Shanoff, DanShanoff.com, Sporting News
Make the Leap, Make it Your Job
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Almost everybody dreams of getting that call — joining the big leagues of writers who get paid to blog full-time. Hear first-hand from bloggers who have made sports blogging their job and how they did it, or would do it again.
- Greg Wyshynski, Editor, Yahoo! Sports’ Puck Daddy
- Jason McIntyre, The Big Lead
- John Ness, NBC Local
- Matt Cerrone, metsblog.com
- Spencer Hall, EDSBS
- MODERATOR: Matt Sebek, JoeSportsFan.com
Show Me the Money
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You put in enough hours to call it a full-time job — isn’t it time you got the pay to match? Get the strategies and suggestions to create a financial return on your intellectual investment. Hear directly from advertisers what they look for/avoid when it comes to placing their ads on sportsblogs.
- Pete Vlastelica, CEO, Yardbarker.com
- Nat Berman, Uncoached
- Paul Dalessio, Fleishman Hilliard
- Micah Baldwin, VP of Business Development, Lijit, LearntoDuck.com
Why We Hate You: The Media’s Take
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Thanks to the likes of Buzz Bissinger and a host of other mainstream media journalists, the conflict between traditional media and bloggers is well-documented. Get the unvarnished truth about working with (or for!) established mainstream media from the media themselves.
- Jeff Pearlman, Author, SI.com Columnist
- Amy K. Nelson, ESPN
- Dan Steinberg, The Washington Post’s D.C. Sports Bog
- Jeff Pyatt, Real Clear Sports
- Bethlehem Shoals, Free Darko, The Sporting Blog
- Mike Hall, NESN
- MODERATOR: Dan Levy, On the DL Podcast
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Got an idea you don’t see here? If you’ve got an idea for a panel or discussion topic, you can submit them on the Blogs with Balls Wiki.

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